Ban on New Supergraphic Signs in Hollywood Contains Huge Exemption, Includes Signs That Would Cover Apartment Windows

View of supergraphic sign on Metropolitan Hotel apartment project above Hollywood freeway. Sign simulation by Skytag, Inc.

L.A. City Councilman Eric Garcetti’s proposal to ban new supergraphic signs in the Hollywood sign district would exempt a total of 31,000 sq. ft. of the signage that has won some form of city approval, but hasn’t been issued permits by the city building department.  Included is a 5,700 sq. ft. sign that would cover many of the windows on a 12-story apartment building clearly visible from the nearby Hollywood freeway.

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July 14th, 2010 Posted to Billboards,CRA,City Planning Commission,L.A. City Government,L.A. Live,Outdoor Advertising,Skytag,Supergraphic Signs,Trutanich | Comments (0)

L.A. Live Hotel Gets Two Giant Supergraphic Ads, Three More May Be Coming

Toyota supergraphic on ballroom of Ritz-Carlton and JW Marriot Hotel. The sign at right is on the hotel parking structure.

Our friends at Curbed LA have posted a photo of a large Coca-Cola supergraphic being installed on the west side of the brand new Ritz-Carlton and JW Marriott Hotel in the L.A. Live area downtown.  From the tenor of comments to that post, it seems most people think such advertising is crass and tacky, especially given the geographic and architectural prominence of the building.

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May 5th, 2010 Posted to AEG,Advertising,Billboards,L.A. Live,Supergraphics | Comments (0)