Brave New World of Outdoor Advertising: Floating Logos, Interactive Billboards, and More
The outdoor advertising industry is constantly looking for new ways to make it more difficult to avoid commercial pitches when we venture into the urban environment. Here are a few cutting-edge ways that companies want to use to grab our attention and persuade us to buy products and services.
- Clear Channel’s Branded Cities—A Sign Company’s Vision of the Urban Future:http://www.brandedcities.com/
- Billboards that look at you and determine your gender:http://news.cnet.com/8301-17938_105-10266755-1.html
- Flogos—appropriating the sky for advertising:http://www.cnn.com/video/?/video/business/2009/06/22/Best.Biz.Ideas.Flogos.cnn
- World Wide Weave—Turning Architecture into Dynamic Advertising:http://www.gkd-ag4-mediamesh.de/index.php?id=441&L=1
- Using i-phones to interact with billboards:http://mobchina.blogspot.com/2009/06/iphone-interacting-with-outdoor-media.html
