Architecture as Advertising

The photo below is from an entry by our friends at Curbed L.A., who have done a good job of keeping their readers up to date on the latest trends in the commercialization of our visual environment with giant supergraphic ads and electronic billboards. To see the entry, and reader comments, click here. And for an entry about a new digital billboard in Silverlake, click here. By the way, that tall building on the right is at Sunset and Vine in Hollywood, and the frames holding those elongated ads were actually designed as an integral part of the building.  Question:  Why didn’t they just make the entire side of the building a frame for  ads, instead of wasting the space on windows?  For more on that building, click here.

Dennis Hathaway

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