Maybe it could be called the idea that has nine lives. Each time it comes up, a chorus of criticism arises from citizens and many public officials, and it gets shelved, only to reappear at a later date. See Governor Gearing Up to Sell Ads on Freeway Electronic Signs.
If you’re a California resident, please tell elected officials that thrusting sales pitches for products and services directly in the faces of the hundreds of thousands of persons who daily use the freeways is not an acceptable way to raise revenue for the state. To send this message to your state legislator, click here.