Coming Soon? More Freeway Advertising Signs in Downtown L.A.

Shaded area of downtown L.A. to be exempted from state sign laws.  Metropolis project site outlined in bright red.

Shaded area of downtown L.A. to be exempted from state sign laws. Metropolis project site outlined in red.

The Chinese developer of the Metropolis project now rising beside the 110 Freeway in downtown L.A. might be excused for wondering why there’s any fuss over its bid to exempt the billion-dollar retail, hotel and condo complex from a state law forbidding commercial advertising visible to freeway traffic.

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Let Them Advertise! Jan Perry Says YES to Signs in City Parks

Coming Soon? Simulation of Ads in City Park Playground

L.A. City Councilwoman and mayoral candidate Jan Perry has written a letter to a City Council committee urging adoption of a sign ordinance provision that would allow signs, banners, and other forms of commercial advertising in city parks and other public facilities. Without such a provision, Perry wrote to members of the Planning and Land Use Management (PLUM) committee, the city will be “missing a critical opportunity to create possible revenue through signage at city facilities…”

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Back From the Dead? Reviled Plan for Billboards on Iconic Convention Center Towers

Pei-designed entry tower at South Hall of L.A. Convention Center (billboard simulation, right)

When a proposal to put 50,000 sq. ft. of billboards on the facade of the L.A. Convention Center came before the City Planning Commission two years ago, one element got a big raspberry from commissioners. That was the plan for billboards covering much of the distinctive glass entry towers designed in the early 90’s by the firm founded by world-renowned architect I.M. Pei.

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Playing With Fire? Raising Revenue By Allowing Billboards On Public Property

Simulation of L.A. Convention Center billboards

On January 6, 2009, a three-judge panel of the 9th Circuit Court of Appeals ruled in a nationally-watched case that the city of Los Angeles could legally allow commercial advertising signs in bus shelters and other items of “street furniture” while banning the same kind of signs on private property. But does that ruling mean that the city can raise revenue by allowing billboards and other signs anywhere it wants on public property without putting its off-site sign ban in legal jeopardy?
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Advertising Overload? Many New Billboards Planned For Downtown L.A. Freeways

Aerial view of L.A. Convention Center and freeway interchange. Billboards would cover curved facade facing freeway. (Google Maps)

The I-10/ Highway 100 (sic) interchange has an estimated 550,000 vehicles pass through the area per day, making it one of the most heavily traveled intersections in the United States. Consequently, it features a high level of saturation from an advertising standpoint. There are already numerous billboards located adjacent to the interchange–many of which are controlled by LA Outdoor and CBS Outdoor–making the area susceptible to clutter and advertising overload.–From Draft Memorandum of Understanding between City of Los Angeles and Anschutz Entertainment Group, which calls for 41 new signs totaling almost 50,000 sq. ft. in that area.

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Ban on New Supergraphic Signs in Hollywood Contains Huge Exemption, Includes Signs That Would Cover Apartment Windows

View of supergraphic sign on Metropolitan Hotel apartment project above Hollywood freeway. Sign simulation by Skytag, Inc.

L.A. City Councilman Eric Garcetti’s proposal to ban new supergraphic signs in the Hollywood sign district would exempt a total of 31,000 sq. ft. of the signage that has won some form of city approval, but hasn’t been issued permits by the city building department.  Included is a 5,700 sq. ft. sign that would cover many of the windows on a 12-story apartment building clearly visible from the nearby Hollywood freeway.

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L.A. Live Hotel Gets Two Giant Supergraphic Ads, Three More May Be Coming

Toyota supergraphic on ballroom of Ritz-Carlton and JW Marriot Hotel. The sign at right is on the hotel parking structure.

Our friends at Curbed LA have posted a photo of a large Coca-Cola supergraphic being installed on the west side of the brand new Ritz-Carlton and JW Marriott Hotel in the L.A. Live area downtown.  From the tenor of comments to that post, it seems most people think such advertising is crass and tacky, especially given the geographic and architectural prominence of the building.

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