Finally: Hollywood Roosevelt Hotel Gives Up Challenge to Supergraphic Ban

One of a series of supergraphic signs on the Hollywood Roosevelt Hotel (Photo from Jan, 2009)

The owner of the historic Hollywood Roosevelt hotel and a Las Vegas sign company have given up a legal battle for the right to display 6-story supergraphic ads to throngs of tourists and others on one of the busiest stretches of Hollywood Blvd.

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Early Christmas: Red Ink-Stained City Set to Hand L.A. Developer Signage Entitlements Worth Many Millions

Architect's rendering at right shows some of the electronic signage proposed for the Wilshire Grand project. (Sign simulation by Curbed LA)

The nearly 30,000 square feet of electronic advertising to be emblazoned on the building facade of the proposed Wilshire Grand project is likely to bring millions in revenue to the property owner, but nothing to the barren treasury of the city that is being asked to allow the signage by granting exceptions to the city’s ban on new off-site advertising. (more…)

City Council President Seeks Ban on New Supergraphic Signs in Hollywood

New signs like these on Sunset & Vine tower would be banned under Garcetti proposal

Multi-story supergraphic signs advertising everything from movies to liquor to women’s clothing have proliferated throughout Hollywood in the past half dozen years, but L.A. City Council president Eric Garcetti is now calling for a ban on the approval of any more of the signs in the Hollywood Sign district.  In a motion to be voted on by the City Council this coming Tuesday,  Garcetti cited “community concern” and “ongoing legal questions about the appropriateness of supergraphic signs…”

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Unwrapped: Illegal Supergraphic Ad Removed From Historic Hollywood Hotel

Left, east wall of hotel in 2007; right, as of 4/29/2010

During his 2009 election campaign, City Attorney Carmen Trutanich promised to crack down on anyone putting up illegal billboards and supergraphic signs.  Continuing to make good on that promise, his office has gotten the owners of the Hollywood Roosevelt Hotel to  remove the latest in a series of illegal supergraphics that have covered the walls of the historic structure for the past four years.

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Chutzpah? Company Cited For Unpermitted Supergraphics on Historic Hollywood Hotel Seeks Millions in Damages From the City

"Clash of the Titans" supergraphic being installed on east wall of hotel.

A company accused of maintaining illegal supergraphic signs on the Hollywood Roosevelt Hotel the past four years is seeking millions in damages, claiming that enforcement efforts by the city of L.A. have made it impossible to guarantee advertisers continuous coverage on the walls of the iconic Hollywood Blvd. building.

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