Digital Billboard Gone Wild: Is CBS Outdoor Violating Agreement on Image Changes?
The video footage below of a CBS Outdoor digital billboard was shot in real time at the intersection of Westwood and Santa Monica Blvds. The ad for “The Last Airbender,” an upcoming feature film based on the animated Nickelodeon TV series, would appear to be a blatant violation of an agreement between billboard companies and the city to limit image changes on digital billboards to no less than eight seconds. Or is the billboard malfunctioning? That might appear unlikely, since it was reported some 24 hours before the footage was shot, but a call to CBS Outdoor’s Los Angeles office asking for clarification had not been returned at the time of this posting.
Dennis Hathaway
