One might ask this question: In a severe economic recession, with the city facing a budget deficit that might run as high as $1 billion, and the state almost bankrupt, why is the city allowing its sidewalks and other public spaces to be used to urge people to visit Arizona ?
This phenomenon was first publicized by our friends at Curbed LA. Portable billboards aimed at luring tourists to Arizona were subsequently seen on Venice Beach and in the Westwood area of Los Angeles. The campaign is sponsored by the Arizona Department of Tourism, and the billboards are created and installed by a company called Massivemedia, a company that touts its expertise in “guerilla marketing,” among other things.
Calls to the city’s Department of Public Works to inquire if permits were issued to allow the billboards on public property were not returned.Dennis Hathaway