With the city’s legislative agenda containing such hot-button issues as allowing new digital billboards and granting amnesty to unpermitted and non-compliant signs, it’s little surprise that L.A. billboard companies spent almost $2.3 million last year lobbying council members and other city officials.
As in past years, Clear Channel was the big spender. According to City Ethics Commission reports, the Texas-based billboard giant and its parent company, iHeart Media, paid $670,326 to lobbying firms in 2015 to promote its interests in City hall.
Second on the spending list at $413,790 was West Hollywood-based Regency Outdoor, perhaps surprising because the company owns far fewer billboards than the city’s big three, Clear Channel, Outfront Media, and Lamar Advertising. However, Regency is embroiled in a dispute with city officials over the fate of its highly valuable billboards on city property at LAX.
Other companies and the amounts paid to lobbying firms in 2015 are as follows:
-Outfront Media $215,000
-Lamar Advertising $187,102
-JC Decaux $162,000
-Summit Media $146,365
-Intelligent Sign Network $90,092
-National Promotions & Advertising $20,612
A Hollywood firm, Paramount Contractors, spent $155,962, lobbying city officials on signage issues, according to the Ethics Commission reports. Paramount Contractors isn’t a billboard company, but has been involved in legal disputes with the city over supergraphic signage on its Hollywood properties.
The L.A. Outdoor Advertising Coalition, a group formed to lobby the city on billboard issues, spent $209,841 in efforts to influence city officials in 2015. Its membership includes Clear Channel, Outfront Media, and Lamar Advertising, among others.Dennis Hathaway