Loosening the Purse Strings: Billboard Companies Spent Millions Lobbying L.A. Officials in 2015

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With the city’s legislative agenda containing such hot-button issues as allowing new digital billboards and granting amnesty to unpermitted and non-compliant signs, it’s little surprise that L.A. billboard companies spent almost $2.3 million last year lobbying council members and other city officials.

As in past years, Clear Channel was the big spender. According to City Ethics Commission reports, the Texas-based billboard giant and its parent company, iHeart Media, paid $670,326 to lobbying firms in 2015 to promote its interests in City hall.

Second on the spending list at $413,790 was West Hollywood-based Regency Outdoor, perhaps surprising because the company owns far fewer billboards than the city’s big three, Clear Channel, Outfront Media, and Lamar Advertising. However, Regency is embroiled in a dispute with city officials over the fate of its highly valuable billboards on city property¬†at LAX.

Other companies and the amounts paid to lobbying firms in 2015 are as follows:

-Outfront Media $215,000

-Lamar Advertising $187,102

-JC Decaux $162,000

-Summit Media $146,365

-Intelligent Sign Network $90,092

-National Promotions & Advertising $20,612

A Hollywood firm, Paramount Contractors, spent $155,962, lobbying city officials on signage issues, according to the Ethics Commission reports. Paramount Contractors isn’t a billboard company, but has been involved in legal disputes with the city over supergraphic signage on its Hollywood properties.

The L.A. Outdoor Advertising Coalition, a group formed to lobby the city on billboard issues, spent $209,841 in efforts to influence city officials in 2015. Its membership includes Clear Channel, Outfront Media, and Lamar Advertising, among others.

Dennis Hathaway

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