Selling Advertising on Freeway Signs: Another Bad Idea

California state officials are floating the idea of allowing commercial advertising on freeway and interstate highway information signs as a means of raising revenue.  This is a reckless idea that could make these roadways less safe, more congested, and diminish the effectiveness of the “Amber Alerts” that flash on these signs when a child abduction has taken place in the area.  This ongoing commercialization of the visual environment is a huge threat to public space that belongs to all of us, not just to the outdoor advertising industry and their clients.

Links to freeway sign news items and commentary:
KABC News
FOX11 News
LA Weekly
L.A. Times
L.A. Times Opinion

Dennis Hathaway

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