Selling Public Space: City Okays Huge Billboard Expansion, Gets Revenue
The billboard to the right of the Rainbow sign will be replaced by one nine times larger
In an ongoing quest for revenue from billboard companies eager to expand their presence in the visual landscape, the West Hollywood City Council has approved replacement of a 144 sq. ft. billboard on the Sunset Strip for one 20 by 60 ft. In exchange, the city will receive $900,000 a year. See article in WeHo News. The the city is also discussing whether to allow multi-story supergraphics on a Beverly Blvd. building in exchange for an annual payment from the property owner. See City Skyline for Sale: Beyond the Sunset Strip.
Dennis Hathaway
