Sign Company Sued By City Puts up New Illegal Supergraphic at Freeway Site

Supergraphic sign alongside 10 freeway in West L.A. City alleges tree removed from right-of-way for sign visibility.

Two weeks after the City Attorney’s office filed a lawsuit charging Vanguard Outdoor Advertising with putting up illegal supergraphic signs on five L.A. buildings, a brand new supergraphic has gone up on one of those buildings, just west of the Robertson Blvd exit from the 10 freeway.

The lawsuit filed in L.A. County Superior Court on March 4 seeks an injunction against the company, fines of $2,500 a day and disgorgement of revenue for the time the signs are up.  The lawsuit also alleges that the company illegally removed a 25 ft. tall tree from the freeway right-of-way to enhance visibility for a supergraphic advertising the TapouT TV reality series featuring mixed-martial arts.

That sign was cited in February by Caltrans for violating the state’s Outdoor Advertising Act, and was removed on March 24.  The new sign, advertising the HBO series, True Blood, went up some time in the past five days.

Also named in the lawsuit were a sign installation company and the owners of the buildings at 3000 Robertson Blvd., 5858 Wilshire Blvd., and 6464 and 6565 Sunset Blvd.

See related articles:

New Supergraphic Sign Goes Up, Freeway Trees Disappear

Disappearing Supergraphics: No More Open Season in L.A. For Rogue Sign Companies?

Dennis Hathaway

Leave a Reply

You must be logged in to post a comment.