Recommended Changes and Additions To Proposed City Sign Ordinance


-For every approval of sign types otherwise prohibited by the ordinance, require the removal of the same type signs in commensurate size and number within the district, or the community plan area in which the district is located.  For increases in the size or number of on-site signs beyond that otherwise allowed by the ordinance, require a community beautification benefit.

-Prohibit sign district boundaries from abutting properties zoned single-family or multi-family residential. 

–Prohibit sign districts in any areas zoned Public Facility (PF)

–Require the city Department of Transportation to conduct a traffic hazard study and provide scientifically-based findings that no such hazard exists.

–Require that light pollution and added energy consumption from signage must be mitigated.

–Suspend any action, including public hearings, on any new or currently pending sign district applications until the 9th Circuit Court of Appeals rules in the case of World Wide Rush v. City of Los Angeles.

–Require all pending sign district applications that have not received CPC entitlement on or before Dec. 26, 2008 to proceed under the requirements in this ordinance as ultimately adopted by the City Council.


-Shelve this proposal for further study of possible consequences that could result in a large increase in both on-site and off-site signage.


-Expand the right of private action to allow any resident of the city to bring suit for enforcement against illegal signage


-Limit the size of all wall signs to 100 square feet to preclude the possibility of building-size supergraphics being put on blank walls of large buildings.


-Do  not allow temporary signs until an effective enforcement mechanism is developed that does not depend on citizen complaints of violations.


-Require a periodic review of the sign ordinance, to commence no later than one year after the date of adoption of the ordinance,  by a public task force comprising representatives of the city building and planning departments, city attorney, and public stakeholders.  Require the CPC to hold public hearings on any modifications and/or additions to the ordinance as proposed by the task force.