Digital Billboards in Los Angeles

There are three full-sized digital billboards within a half block of this heavily-trafficked intersection of Westwood and Santa Monica Blvds. in L.A. The billboards change messages every eight seconds, but because they aren’t synchronized the changes could appear much faster to motorists who have at least two billboards in view at any given moment as they pass through the intersection. Depending upon a driver’s orientation, the brightly-lighted billboards also form a backdrop for the traffic signals. The billboards were put up without any public notice, hearings, or review by the city’s Department of Transportation. (Video by Ossian Or)